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Last year I wrote about Ilu, the stylish and versatile sportswear brand, named after the Estonian word for beauty – read the article here. Well, since I last wrote about them, the brand has rebranded itself, had a big makeover and returned even more beautiful than before.
The Ilu brand is about following your passion in life and taking chances when they are offered, so couldn’t be more fitting for me! By chance I bumped into Ilu CEO, Mary Moran, at this year’s Om Yoga Show at Alexandra Palace, who was excited to show off the new Ilu designs and colours. Mary pulled out a couple of her favourite pieces for me including the new Seamless Jacket (£70) and Dream Spin Leggings (£45).
The new pieces are incredibly soft and fit like a second skin – the charcoal and coral Seamless Jacket is the perfect neutral piece for a sophisticated but functional sports look and the Dream Spin Leggings are super slimming with cute mesh detailing.
I love that the Ilu signature styles are suitable for all ages, so whether you’re looking for trends or classics, there is something for everyone. Also worth noting, the Ilu collection is more affordable than other luxury sportswear brands, but the quality is just as good, if not better! The fabrics are flattering and spring back into shape, without sagging or digging in.
Take a look at the full collection here.