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Personalised skincare by GENEU

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GENEU is the world’s first in-store DNA test for personalised anti-ageing skincare, and thanks to Matrix Concierge who invited me to the GENEU flagship store on New Bond Street, I am incredibly excited to be one of the first to experience it for myself.

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ABOUT GENEU

GENEU has been developed over the past ten years under the guidance of Regius Professor Christopher Toumazou and his research team, leading experts in genetics and healthcare microchip technology at the Institute of BioMedical Engineering at Imperial College London. Previous innovations by Professor Toumazou include the cochlear ear implant, which helped 10,000 deaf children hear for the first time; the artificial pancreas for Type 1 diabetics and the wireless heart monitor.

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GENEU utilises a unique DNA microchip that analyses your skin’s DNA and discovers precisely what your skin needs. The handheld microchip device can sequence DNA in around 30 minutes, a fraction of the time of comparable methods. The microchip will revolutionise the field of medical diagnostics, and will be used in the future to help diagnose cancers and other diseases. In recognition of this technological innovation, Professor Toumazou was awarded the European Inventor of the Year 2014. His team are globally recognised as the leading pioneers in the application microchip technology, and acting as the Chief Scientific Advisor for GENEU, have developed the U+ personalised skincare range.

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In contrast to the ‘one size fits all’ approach of most modern creams and serums, GENEU’s award-winning technology identifies your skin’s DNA, takes into account your lifestyle choices, and uses active ingredients in the serum. Skin’s natural collagen regenerates at varying rates based on genetic make-up and lifestyle choices (e.g. smoking, sunbathing, and pollution) so mainstream products can often leave skin undernourished or overloaded.

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Ingredients such as collagen, white mulberry root extract, Vitamin A and C, and tripeptides, amino acids are actively used in the skincare formulas to visually improve the skins condition and promote healthy looking skin. Furthermore, GENEU purchase their own active ingredients, ensuring they are the best quality.

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All of the scientists working with GENEU have PhDs from different backgrounds and are highly specialised in genetics, oncology etc. so can answer all your questions.

The serums cost £600 for a four week course.

MY EXPERIENCE

Upon arrival at the store on New Bond Street, I was taken aback by the striking décor and futuristic touch, it was designed by Nick Rhodes from Duran Duran and felt a little like walking onto a spaceship! I was greeted by Coralie, the retail manager, and was guided into one of the consultation pods, where I met Dr. Maria Karvela.

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Maria took a swab from my cheek and proceeded to isolate my skin’s DNA strands to be inserted into a microchip. A sequencing device then read the microchip for about 30 minutes to determine my skin’s profile, ensuring I receive the right concentrations of active ingredients for my skin type.

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After 30 minutes, when my results came through, I was shocked to find out that I have low levels of natural antioxidant protection within my skin and a naturally quick rate of collagen degradation. Maria explained that this was largely down to my genetics, as well as, my lifestyle. This was a wake up call in itself!

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IMG_0667I was then given a beautifully packaged six-week supply of bespoke anti-ageing skincare serum in a gun-metal bottle (you can choose the finish of your bottle from black, white and gun-metal) to take home to use morning and night. The serums I was given are the AOX 5 Serum, which is designed to enhance natural antioxidant protection levels, and the COL F Serum, which is designed to enhance natural collagen levels.

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The AOX 5 antioxidant gel is really fresh and dissolves into my skin very easily. Its benefits include:

  • Photo-protective Peptides and Lychee extract targets the visual signs of skin ageing
  • Includes Green Tea extract, a potent antioxidant
  • Hyaluronic Acid provides intense hydration
  • Leaves skin radiant with a youthful-looking complexion
  • Helps protect against the environmental stress of skin dehydrationLightweight feel

The COL F collagen serum is silky soft, making my skin smooth and luminous. It’s benefits include:

  • Super boost blend of collagen, Vitamin A, E and C, provides youthful looking skin
  • Unique combination of Peptides, reinforcing healthy skin
  • Reduces appearance of fine lines and wrinkles
  • Intensively nourishing and hydrating
  • Increases skin luminosity and glow
  • Revitalises and maintains healthy-looking skin
  • Contains SPF 15

GENEU is about skin health not beauty, but when your skin is healthy, the beauty shines through naturally! I’m really looking forward to seeing the final results after six weeks and after just two weeks of using the serum, my skin is already looking radiant and healthy!

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Ready for lunch 😋 Sea gazing 🌊 @SaigonShores 👈 Summertime 🌴🌊⛱ Pool with a view 🌊 Making myself at home in Elounda, Crete 😍 Walking along the canals 🇳🇱 Currently in Medemblik, Netherlands 🇳🇱 Supporting my little sisters as they compete for Hong Kong in the Laser Radial Youth World Championships next week 🇭🇰⛵️🇭🇰⛵️ I definitely get to teach yoga in all the best places! 😜🌟🤸‍♀️ Teaching a sunset yoga class on top of Queens Wharf overlooking the River Thames & Hammersmith Bridge 🤸‍♂️ Photo by @karen_yeomans 📷 @mountanvil 🌆 YOGA RETREAT ANNOUNCEMENT: I'll be back for a 3rd time with the fantastic team at @HeliosRetreats in Mykonos from 8-14 September 2017 (and practising my Mukta Hasta Sirsasana B again at this very spot) 💕 I'll be teaming up with PT's @camilla_akerberg & @oliver__l, Chef @billsarellas, Nutritionist @w1nutritionist, Host @hugomartinipt and we'll all be staying at the beautiful @zinas_villas 🌟 There's still a couple of spaces free if you want to join us! Book via ➡️ hello@helios-retreats.com ⬅️ - Look forward to seeing you there! 🌅🌊🌴 This week's flowers from @freddiesflowers are colourful Gladioli - my favourite bunch so far 💐 Fresh crab at Hix 🦀🍴😋 One of life's simple pleasures 🌊 Just finished eating the rainbow! 🍭🍧🌈 Summer Ruffles 🌼🌿🌻 Delicious brunch with @JuliaSarahLown at @FlorentineLdn 🍳🥓🥞🍓🥑 Beauséjour Montmartre 🇫🇷 Musée du Louvre 😍 With @MelissaReYoga at the new @NotJustYogaLondon studio in Notting Hill where we will both be teaching lots of yoga 🍹🌴🌟 Photo by @NotJustYoga 🍭
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#yogagise #pomonas #smiles #notjustyogalondon #yoga #yogateachers #yogagirls #yogafun #yogaeverywhere #yogaeverydamnday #pomonaslondon #yogaeverydamnday #notjustyoga #london #nottinghill #wellness #lifestyle #healthyfriends #nottinghilllife #londondiaries #londoners #healthylifestyle #yogis #yogisofinstagram #yoginis #fitlondon #yogalondon #londonyoga #yogateacherlife This morning's catch up with fellow yoga teacher, @MelissaReYoga, at the stunning new @NotJustYogaLondon studio in Notting Hill 🍹 @NotJustYoga 🍭
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#yogagise #pomonas #smiles #notjustyogalondon #yoga #yogateachers #yogagirls #yogafun #yogaeverywhere #yogaeverydamnday #pomonaslondon #yogaeverydamnday #notjustyoga #london #nottinghill #wellness #lifestyle #healthyfriends #nottinghilllife #londondiaries #londoners #healthylifestyle #yogis #yogisofinstagram #yoginis #fitlondon #yogalondon #londonyoga #yogateacherlife Dinner at @georges_paris 🇫🇷🗼🌇

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